“Build yo list” - says everyone…
But WHY? HOW? WHEN? WHATTTT
Let’s turn it back and get started from the top.
Why build your list?
Most important reason: you own your list. Getting busy on social is all well and good but when the algorithm changes… again or a platform just decides to shut down the show down (it happens) you still have your own community and main headquarters in the form of your email list.
Reason #2 - It’s a highly targeted group of potential buyers. Those on your list have raised their hands and said hey: I like what you have going on or at the very least they want your free stuff…
PRO ADVICE: Your email subscribers are more likely to convert into paying clients or customers.
Reason #3 - It’s an effective way to get in front of your community. Let’s be real most platforms you need to pay to play or know some ninja techniques to make them work for you…
Email is still email - Send ::: received, you know how that goes.
Question of the year:: "How do you get your ideal clients to get on your list?"
It’s simple. We bribe them…
Ethically of course ;)
Offer a free gift that they would absolutely love in exchange for their email address.
Download a list of 12 opt - in offers you can create for your potential clients below now.
Here are some of the most effective strategies for getting more of your ideal clients on your email list.
Create content and then at the end add a call to action but instead of calling your viewers to action with your “everyday opt -in offer” upgrade that content and offer something related to your blog, video, live stream, social media post - whatever your current content strategy is.
For example, this post is all about list building and instead of offering you a free gift on creating coaching packages I’m making you an offer with 12 epic lead magnet ideas.
Keep it related!
Give your Community what they WANT
You’re the expert and sometimes it can get so easy to offer what you know they NEED based on you being the expert.
Instead it’s time to get inside their heads.
What are the questions they are asking?
What are they struggling with?
What is a NOW problem that you can solve and therefore gain their undying gratitude?
Deliverability and Ease of Consumption
What method will you use to deliver the free gift?
What’s the easiest way for them to consume it and therefore what will they find extremely appealing?
If your ideal client is a busy mom-preneur then a pdf is much more appealing than a 3 part video series (that she just might fall asleep in)
Ease of Use and Consumption…
How actionable is your offer?
Can they easily and quickly implement whatever it is?
Will they actually use it?
Example: planners - will be used daily or weekly depending on what they are used for
Desktop wallpapers - will be used and will remind them of you
Checklist - easy to download and implement
And the list goes on and on…
Here’s the sum of this post. You need to build your list.
It’s not as difficult as you probably thought it was.
It all gets started with you getting started.
And most importantly being consistent with your list building efforts.
Most online entrepreneurs will tell you that their income increases with their list size.
Download the checklist below now, come up with your lead magnet idea and then comment below and let me know which lead magnet you will create for your potential clients!