How to Develop Consistency and Discipline in Your Coaching Business for BIG RESULTS

The C and the D word... it's about to get real in here! 

Yes we're talking consistency and discipline because seriously they play a HUGEEEEE role in my unleveling my business this year. 

I've learnt so much about myself, I've realized that even with all these smarts and skills if I'm not consistent and don't implement a ton of discipline when it comes to building my business? My smarts and skills will only get me so far... 

It's different to college when you can cram the night before and ace the exam... entrepreneurship and building a business based around service is about the long haul of consistency and building habits that stand the test of time. 

So, I want to share some of my best tips I learnt the past 6 months of this year and how you can use them going forward to ramp up your consistency and the results you see going forward. 

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Download your FREE Daily Sales Planner Now before we Get Started!

Thing One: Believe, Know, Understand that Clarity comes from Action. 

Planning and writing and then planning some more will only get you so far. Honestly, if I hadn't just started taking action and then refined everything as I went I would not be where I am today. 

Get started, and perfect your process as you go. 

Thing Two: Structure leads to Consistency AND Freedom

(plan your days, break your week down, sample of my new weekly set up, one thing at a time) - days to follow up, days specific for new content, days for client calls, days for BIG projects etc 

Plan your business around your life if having a lifestyle based freedom business is a priority. 

Here is my week at a glance to give you an idea: 

Sundays 

  • workout 
  • it's a day off but I do...
  • plan my week (long journalling session, or quiet time) 
  • family time - me and my mini me get to spend QT together on homework, activities etc 

Mondays 

  • workout 
  • content planning and outlining 
  • focussed business time* 

Tuesdays 

  • workout 
  • content creation 
  • focussed business time* 

Wednesdays 

  • workout 
  • client day 

Thursdays 

  • workout 
  • content creation 
  • focussed business time*

Fridays 

  • workout 
  • weekly wrap up 
  • half-days 

Saturdays 

  • day off

Focussed Business Time* is time devoted to me intentionally working ON my business, without distractions. This is one of the main reasons why I've been able to work 2 - 4 hours MAX daily most days of the week. 

Wednesdays and Thursdays are my most labor intensive days. I spend these days on client calls, doing sales calls and putting in any extra time I need to in my business. 

Content Creation is VERY important in my business so 2 days of the week are designated to creating that content, even though I create content DAILY during my focussed business time. 

As you can see working out is a priority, it's my one hobby that I make time out for every single day.

(yes, I need more hobbies - working on it... does going to the beach count?) 

It pays to plan, trust me so download your FREE Daily Sales and Client Attraction Planner below Now

Thing Three: Use tools to help you Out

(google calendar for your planning and scheduling, google apps for work for organization, and I'm planning to look into asana again to step my game up) 

My schedule is color coded inside google calendar, so every week I update it, I sync my scheduling apps with it and so at a glance I know exactly how my week is set up. 

Thing Four: Set alarms and actually stick to them 

My phone alarms like 25 times per day, seriously. I have reminders set to let me know it's time for lunch (yes I need to be reminded), it's time to get ready to start my business day, I have an alarm when it's time for bed (on iPhone I am loving the "bedtime option" - a girl needs her sleep!), I have pop up reminders throughout the day just to make sure I stay on task and get the most out of my day. 

Thing Five: Schedule time for lunch, rest and recharging

Working with clients takes a lot of energy, you want to give your best. I spend 1 -2 hours BEFORE I pick my daughter up resting so I can spend my time fully focussed on her when it's our time and not counting down until bedtime.

 It's also important because I need enough energy to spend on client projects, and any other loose ends throughout the day. 

If you aren't getting your meals in and getting enough rest then you won't be present enough to enjoy the freedom you're working towards, the people you're working so hard for and you won't be able to produce your best work and content (reducing the impact you make in your business) 

Thing Six: Get Real with yourself.

What does your inconsistency cost you? A client? Being fully booked? Put a $ sign on it. It's time for a reality check. 

When I realised that not being consistent was actually costing me money in my business, when I got real with myself and saw that if I was super consistent in my business I could 10x my income and FAST - Consistency became a big priority. 

BIG PICTURE darling, big picture. 

Thing Seven: mind over everything

It's all in your mind, you need to everyday just make the decision that you're going to stay consistent. Recreate yourself as a disciplined business and decide to boss up and up level the way you are in your business. 

Once you conquer your mind and the way you see yourself - building the habits will be a cinch. 

This is where acting as if and implementing a solid daily practice that restructures the very way you think comes into play. 

Check mine out here. 

Don't forget to download the daily sales planner below before you go! And let me know in the comments how you will get more consistent and build discipline in your coaching business

 

 

 

How to Build a "Booked Out" Brand that Attracts your Dream Coaching Clients

You have a social media post ready to go... but you really don't want to publish it because well, your graphics suck, no one ever clicks your post, double taps for that coveted instagram heart or likes it on Facebook. 

You're starting to think that you're doomed. 

You've heard about Branding but you really don't have the budget to spend thousands on a new website, a spiffy wardrobe so you can have that photoshoot in Paris that seems to be the craze these days and well... you don't have the plane ticket for Paris either. 

What on earth are you going to do? 

Most coaches think that they need all the above and more before they can get started... no, no and no. 

All you need is STRONG BRANDING. 

And while yes - Branding does include fonts, colors, photos, graphics and more... it's actually about: What people - most importantly your ideal client say about you when you aren't there

Branding is what people think and say about you when you can't explain it all to them. - That's it. 

So at the core? You don't need all that fancy stuff... you need to focus on what will get your ideal clients attracted to you, what will convert them to fans and what will help them convert them faster into paying clients.

This week here on the blog I'm running a FREE Challenge complete with a bonus branding bundle just for you. The bundle will include all the daily bonuses to help you take action and build a Booked out Coaching Brand - and don't worry if you stumbled across this after the week is over you can still join in and snag the bundle. 

Let's build your a brand you're proud of shall we? 

build a booked out client attractive brand

Day 1: Stand for Something or Fall for Anything 

While that quote isn't directly related to our task of the day, it's worth keeping in mind. You want to figure out exactly what your brand stands for. 

It won't matter one bit if your brand is gorgeous, and decked out with all the branding bells and whistles if you're attracting the wrong people. 

Today's task is super simple: Write a clear statement that tells exactly who you work with. 

Example: I work with female service providers who want to monetize their services and build a profitable business online... without sacrificing their lifestyle. 

Your turn: I work with ___________ who want ____________ and I help them ________________. 

Let's take a BIG step further, you want to make an IMPACT with your brand, the bigger your IMPACT the bigger your INCOME. 

Example: My brand will help female service providers build profitable businesses online so they can live their life by design and not have to sacrifice and deny themselves what they want and deserve. 

This is more for you, so you stay focussed on your bigger why, and it helps you stay laser focussed on how you want your potential clients to FEEL as well which is a huge part of branding. 

I created a quick cheat sheet for you so you can brainstorm and create your own statement and your own mission for your brand. 

Download it below now. 

Day 2: Your brand's Ideal Client 

Today we're going to get crystal clear on exactly WHO your brand will attract. (this will make it way easier for your brand to make a BIG IMPACT and get you the results you deserve) 

So yes, I'm going to ask you to first get clear on who they actually are, luckily I have to posts to help you out here and here. 

But after you're done above we're going even deeper. 

There are 7 BIG Questions I would love for you to dig into. 

  1. Describe your ideal client where they are RIGHT NOW
  2. Describe them where they want to be. (thanks to you) 
  3. What obstacles/ challenges are they facing / do they face that's keeping them from getting there? 
  4. What is the turning point in their life that's causing them to realize they have a problem? 
  5. What are they doing to alleviate that problem? 
    • what are they searching for on YouTube and Google? like literally typing into the search bar? 
    • whose IG accounts are they following and WHY? 
    • what blogs/ books do they read? 
    • Any podcasts they religiously tune into - WHY do they? 
  6. WHY is it such a big deal that they get a solution to their problem? 
    • answer this from your perspective and from theirs 
  7. HOW does your brand help them? 
    • why is your brand THE ANSWER? 

I've included a handy cheatsheet to help you brainstorm your way to the answers for these questions, just head below and get access to the FREE Branding Bundle, where you'll get access to all the resources for each day! 

 

 

 

46 ways to go BIG in your coaching business and GET BOOKED

Go BIG or go home... 

 

Starting my coaching business I seriously just dove in head first and worked every spare moment I had, on the bus, between classes, walking to work or the lab, after my daughter went to bed, phone in one hand and cooking with the next... 

You get it. 

I figured out a ton of stuff by trial and error, mostly error, and now I want to make sure you don't have to! 

These are my top hacks to help you go BIG in your coaching business and GET BOOKED!

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1. Choose one.

Choose one niche to get started with. I know you're probably saying "I'm multipassionate" I can't choose. Well - I'm sure youve heard the saying "jack of all trades, master of none" it also applies in business. Choose one, master it - hit your goals and then expand. 

2. Your ideal client is your new best friend.

No seriously, you've gotta break it off with your current BFF because your ideal client, when you get to know them like they are your best friend will make you a ton of money over and over again. I explain exactly how you can do this in 3 simple steps in this blog. Read Now. 

3. Specialize.

You don't want to be a general doctor you want to be the oncologist, the cardiologist, the trauma surgeon. The more you become THE EXPERT the more in demand you become and the more you can charge and rightfully so. 

4. Price like a Pro.

Stop making excuses about why you can't charge more, about why you aren't good enough and why you need to add yet another bonus to your package. You're worth it. Price yourself based on the results you deliver. 

5. Content is Queen. 

Creating content is one of the fastest and most effective ways to position yourself as THE go to expert, attract clients and convert them. You want to hone your content creation skills and focus on becoming a content machine... strategically of course. 

These 4 content hacks will help you get started - http://kelitakellman.com/blog/content-hacks-for-coaches

6. Your list is King. 

I figured if content is Queen, list building should be King. They could both share the throne. I'm sure you've seen the changes in algorithms on social media, how one platform is the rave one second and the next it's obsolete. That's why list building is so so so important. You need a list and the sooner you start one the better. Here is a throwback blog - List Building made Simple for Coaches

7. Find your clients online. Where are they?

Think fast! 

If you had to find and convert a paying client in the next few hours, could you?  You need to be where your ideal clients are, choose your platforms wisely and either be able to attract them to you or get in front of them consistently. 

free sales planner for coaches

8. Get Social - but choose wisely. 

Be on social media but choose your platforms wisely. You don't want to get too frustrated and burnt out managing all the platforms out there so choose 1 -2 and then move on from there. 

9. Find your go to tools and use them.

It's no secret, my tools are my team. I love my tools and as a solopreneur they're always saving me time and energy. I share my top tools that helped me build my coaching business to 5 figures here. 

10. Build Real Relationships. 

Relationships are where it's at. Don't just hit the handy like button and keep it moving, come up with a super thoughtful response to comments, genuinely connect with potential clients on social media, get to know them and keep in touch. 

11. Funnels are your friend. 

I could write about funnels all day but I'll leave that for another post. You need funnels. Funnels automate BIG elements in your business: attracting ideal clients, and converting them first to fans and then to paying clients. The sooner you set one up, the better! 

12. Clean up your inbox.

If you're like me and subscribed to everyone and everything getting to inbox zero might not be the best use of your time but going forward using something like unroll.me might be useful 

13. Clean up your social media.

Crowdfire is amazing for twitter and Instagram so you aren't following a bunch of random accounts 

14. Speak their language. (and by their I mean your ideal client) 

Don't try to sound smart, your content will do that for you, make it easy to understand, use the language that they are using, simplify it as much as possible and voila! watch messaging magic happen. 

15. Follow up.

Check into your social media accounts at least once per day and take the time out to follow up on comments. If you use Facebook Groups reply and be helpful, be social. Most people need several touches before they arrive at a buying decision, get consistent and create a winning follow up strategy. Read more here for some ideas. 

16. Have a headquarters for your business.

No, you don't NEED a website but honestly I highly recommend it. It's a super hands off way to attract and book new clients just using the power of your content and savvy systems. It doesn't need to be pretty just effective. 

17. Take your content seriously.

This is your intro to your potential clients most of the time so create EPIC content - always. I know it's easy to just put something out there because well... you need to create something, anything right? Wrong. Take it seriously it's important. Don't just throw any content out - think it through. I'm not saying it needs to be perfect but it does need to hit a specific standard. 

18. Set goals for your business.

You don't necessarily need an accountant and financial advisor and all that but you do need to set some goals. A ship without a destination is just drifting after all. 

You can start by downloading the handy planner below! It's simple but it works!

free sales planner

19. Choose your pillar content strategy. 

 Mine is blogging, at one point it was YouTube videos. Some other really great ideas are webinars, podcasts... anything that you can deliver consistently and that delivers great value. Create a schedule so you post frequently and consistently. 

20. Follow the "greats" online and instead of comparing ask yourself how can you do better and be better? 

21. Don't compete collaborate. 

22. Invest. 

Some say the best things in life are free but some also say you get what you pay for, and sometimes you just need to invest (time and money) to be better and to grow better. Don't be afraid to invest into your success. 

23. Make it easy to hire you.

No one wants to chase you around the internet to pay you, I'm just saying. Make it easy. 

24. Do a brand audit regularly.

 (at least once per quarter), you need consistency in your brand and business - that's one easy way for you to position yourself as an expert and fast. Check out this post for an easy to do brand audit. 

25. Stop Chasing shiny objects.

They're distractions and as soon as you label them as such and just do one thing at a time you'll win. Repeat after me: Just one thing. 

26. Leverage other people's audiences.

Brand new? Don't have an audience? Nor a big budget? You don't have to use paid advertising to go big in your business, leverage the power of other people's audiences.  

Watch this super old video (still good tips inside) 

Read this Post for additional ideas

28. Fall in love with fear.

I get it, it's scary starting a business, building a business, investing in said business, jumping off a cliff - fear is meant to keep you safe and in the case of jumping off a cliff that's great but when building your business? It's an indicator that you're stepping out of your comfort zone and "doing it big". Nothing amazing grows in the comfort zone. Get out of it. 

29. Get consistent with your branding. 

You may not be down with coding and all but just sticking to 2-3 fonts and brand colours can and will do wonders for your brand. Canva is one of my go to tools, use templates for everything. Worksheets, blog post photos, social media photos... you get it ;) 

30. Own your content. 

 As in put your URL on your images so you get credit and people can find you, or go check you out for more information. Images on search engines and social media are a great source of traffic - be smart with yours!

31. Build community. 

32. Create a signature system or framework that works and that you get known for. 

No one wants the same old, same old. Create a signature system that you've gotten results from or that your clients have gotten results from and get known for that system. 

33. Be platform friendly.

Don't post everything the same on all platforms, mix it up. 

34. Be the Best. 

Learn. Be the expert. Invest in a coach, courses,books, attend webinars and trainings, read blogs, find mentors 

free planner for coaches

35. Don't be boring. 

Bring your personality to the table. Be human. Use your voice. Well how do I do that Kelita? When you're writing a blog, an email, recording a podcast or video talk to your ideal client - your ONE ideal client and talk as though they are right in front of you. Have fun with it... remember the point of your business is to ditch the pants suit.

36. Value first always! 

A popular question I get is: "how do I know how much to give away for free?" or "how do you give so much away and still book clients?" 

Here's the thing, I run my business from a view point of service and abundance. My clients work with me BECAUSE I give so much away. Think about it - my free stuff is EPIC so imagine my paid stuff... and when my clients hire me and hire you they want YOUR BRAIN, YOUR TIME, YOUR EXPERTISE. 

Which leads right into the next point:

37. Ditch the lack mentality and just give.

38. Sell often.

Like seriously - sales is the lifeblood of your business. The reason you aren't making money daily? The reason why no one is hiring you? You aren't offering enough. Simple.  

39. Implement a morning practice 

I'm not going to force my awesome idea that waking up early is one of the best things ever on you... and that you will get so much more done, and at such a higher quality - and that yes like anything it will take a while to build a habit BUT what I will say you need a plan, a practice, a routine in place if you want the most out of those first peak hours. 

Hit the ground running so to speak. 

Steal some of my morning practice here now

Discover how you can wake up earlier and get more done. 

40. Batch when possible.

Seriously? Batching saves my life. One thing I consistently do is batch plan and research my content. Writing or recording is the easy part. Batch Forrest, batch. (get it? lol) 

41. Consistency.

I've talked about this quite a few times already. But deciding to be consistent in those high impact activities - the activities that give you the biggest bang for you buck and sooner will get you big results and faster. 

42. No is not the end of the world.

Your potential client deciding not to work with you will not ruin your business, someone saying no for whatever reason opens the doors for even more possibilities. Dust it off and keep going. 

41. Recharge. Rest. Self care.

My best ideas come when I'm not actively trying to come up with an idea, when I'm in the gym halfway between life and death is when my best ideas come. Download Evernote or add google docs app to your phone to keep track of ideas. Check out 50 other hacks for more success here <<

42. Put your blinders on and kick doubt to the curb.

Yes you are good enough, yes you can do this, yes they will buy... best way to deal with doubt? Stop comparing yourself and just do the work. Put your head done and take action. 

43. Be more visible.

The more people who see you, and the more often they see you the more clients you'll attract. Simple right? 

44. Learn from others, build your habits. Keep growing. 

45. Do better daily.

Know that building a profitable business is all about discipline and resilience, testing and tweaking and learning from your lessons (not mistakes your lessons) and deciding to do better every day. 

46. Actually take action.

This blog post is amazing - but simply reading won't get you the results you want. Download the planner below and commit to success in your business. 

 

You can have the business and the life. Building a profitable coaching business? It's a science not theory, stick with me I'll show you how. 

free sales planner for coaches